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19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your...
I think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small business, your marketing plan is the ice cream and your chosen...
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70+ Easy & Engaging August Marketing Ideas (With Examples)
Inspirational Instagram posts say August is the Sunday of summer (cursive font over a summerscape photo). Someecards says August is a whole month of Sunday nights. We say August is 31 days of...
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58 Free & Creative September Marketing Ideas for Any Business
They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of...
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The Holiday Marketing Trends & Predictions That Will Make (or Break) Your...
Wouldn’t it be great if we had a ghost like Ebeneezer Scrooge had to show us what was in store for the upcoming holiday season (sans the morbid undertones, of course)? Unfortunately, we don’t have the...
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68+ Free & Creative October Marketing Ideas (+Examples!)
October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something...
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The 5 Personality Traits that Will Change How You Target Customers
Throughout my journey in the marketing realm, I’ve encountered a diverse range of professionals, each with their own unique strengths and weaknesses. Among them, I’ve noticed a particular group that...
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64 Easy & Creative November Marketing Ideas (+Examples!)
Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter and holiday vibes are starting to trickle in—sort of like the guests that arrive before your party starts and...
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25 Ready-to-Go Black Friday Messages & Email Templates
There are only a few days of the year when brands can ride the wave of high energy and excitement. Black Friday tops the list. Not only can your business increase sales, but you can also attract new...
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52+ Free & Festive December Marketing Ideas to Try This Month
While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. But with the right strategies and promotions, you can make your...
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8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)
To say AI has grown in recent years would be the understatement of the century. A few years back, AI was largely a buzzword, with its use cases predominately limited to predictive analytics and...
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45+ Inclusive Holiday Marketing Ideas to Shine Bright This Season
Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and...
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The Only Marketing Calendar You’ll Need in 2024 (Packed with Ideas + Free...
Planning your marketing for the whole year can feel daunting. But, creating a marketing calendar can help you organize your planning and stay on track to meet your goals. Whether you’re feeling stuck...
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SMS Marketing: Why It Works + 5 Tips to Succeed
Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search engines are great for reach, but personalization is tough. Email is great for...
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How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies
An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag of $5, while the...
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The 13 Best Marketing Strategies for Small Businesses in 2023
As a small business entering a new year, it’s important to know two things: 1. The broader digital marketing trends to expect in the industry as a whole, and 2. The smaller tactical strategies that are...
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These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023
In case you missed it, we covered some of the top digital marketing trends of 2023, which will include a mix of both familiar tactics and emerging technologies and strategies. There’s blockchain,...
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76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for...
American filmmaker Ava Duvanay once said, “When we’re talking about diversity, it’s not a box to check. It is a reality that should be deeply felt and held and valued by all of us.” I agree...
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9 Steps to Build a Successful Go-to-Market Strategy (with Examples)
To successfully launch a new product, service, or business, you need a go-to-market strategy. Without a go-to-market strategy, running your business will be like driving in the dark without headlights....
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How to Ask for a Raise (& Actually Get It!)
Are you getting paid what you’re worth or what you want? Many employees–46%, in fact–feel like they’re underpaid. Additionally, the PayScale Gender Pay Gap Report for 2023 concludes a disparity still...
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How to Harness the Power of Generative AI in Digital Marketing Responsibly &...
As a co-author of the book “Becoming Artificial: A Philosophical Exploration Into Artificial Intelligence and What It Means to Be Human,” I have been pondering the topic of artificial intelligence for...
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